Persuasion is one of the most fundamental human characteristics. And according to a survey by LinkedIn, persuasion is second only to creativity in the list of top cores soft skills in business. But while persuasion has a bad rep due to its link with manipulation, influencing is often viewed as a more positive interpretation. Whether … More Influencing is dependent on empathy
Listen to the needs and experiences of your super-consumers. How are they using your product differently? What would they love your product to do? Use them as a way to understand how to improve sales to all your consumers. Find out who in your company is a super consumer of your products. Ask them … More Make the pie bigger
This post was written in conjunction with Carl Lyon for The QoE To what extent should a business attempt to educate its customers? Historically, many businesses have taken it upon themselves to try and educate their customers about their products and services. From pensions to paracetamol, most products come with some form of impenetrable instruction … More Should we be educating our customers?
How is a brand advocate different from a satisfied customer? Satisfied = expectations met. Customer is able to understand the company’s offer and easily find a product or service that satisfies their needs. Advocate = expectations exceeded. Customer is unexpectedly surprised by the excellent experience they have had which both satisfies their needs and surpasses … More What do your brand advocates look like?
Leadership 2.0 from Denise Caron While going back over inspiration for previous blog posts I came across this thought provoking presentation about ‘Leadership 2.0’ by Denise Caron. What is Leadership 2.0? The excellent Social Media Garden report by Denovati has some useful soundbites: “Leadership 2.0: embracing change, being open to experimenting, demonstrating transparency, working collaboratively … More Leadership 2.0
I’ve just finished reading a dense yet highly insightful article by Cook and Brown (1999) about the nature of knowledge and its relationship to organisational innovation. Although the article was written in a pre-social media age (hard to imagine now), like any great research it contains powerful insights that are highly relevant in today’s world … More Knowledge + knowing = innovation