Clearly I failed in my attempt to get back into blogging regularly. But last year was crazy, so I’m going to cut myself a little slack.
So I was just about to start planning my social media comeback strategy (!) for 2019, when I came across this great post by Seth Godin on why you should blog every day. Yes, every day. Not every week, or twice a week. Every day. And it made me think.
There’s no point in adding to the noise by just sharing a whole load of stuff that’s already out there. It’s all too easy to fall into the trap of sharing stuff just to get some likes, and feel that you’re being useful. You may be being useful, but that’s not really the point (at least, not for me).
One of the great benefits of blogging is that it forces you to have an opinion. It doesn’t really matter about what, it’s the value of committing yourself to a thought and being prepared to share it with the world. It’s about testing and challenging your thinking.
And for a serial sitter-on-the-fencer like me, that is exactly why I should be using social media. Not for ego-massaging, but for developing my thinking.
Let’s see how it goes. I’m sure I’ll fall off the horse again, but what doesn’t kill you… etc. etc.