Make the pie bigger

 

Listen to the needs and experiences of your super-consumers.
How are they using your product differently? What would they love your product to do?
Use them as a way to understand how to improve sales to all your consumers. Find out who in your company is a super consumer of your products. Ask them to help you convert the unconverted.
And get them to tell you what you would need to change to enable you to charge more for your products or services.
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Inspired by HBR ideacast 555 ‘What superconsumers can teach you’

Photo courtesy of Yesica on Flickr


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